+ 360 New Image Conceptualization, Creative Direction & Campaign
+ Photography by Charles Negre and Oliver Pearch
PROJECT MANAGEMENT / CONCEPT & STORYTELLING / VISUAL DIRECTION / COMMUNICATION PLAN AND ACTIVATIONS
+ Product Management & Relaunch of CH Pasión 360 development linked with leather fashion expertise
PRODUCT MANAGEMENT / 360 PRODUCT DEVELOPMENT / FRAGRANCE DEVELOPMENT
+ 360 Product Development and Management for Carolina Herrera Good Girl & Bad Boy Holiday Campaign & Collector Edition "Gold Fantasy".
+ Masterbrand campaign featuring Karlie Kloss photographed by Paul Maffi, still life by Anthony Cotsifas and 3D video my Misato Studio.
360 PRODUCT DEVELOPMENT / STORYTELLING / STRATEGIC DEVELOPMENT / PORTFOLIO MANAGEMENT / VISUAL DIRECTION / CAMPAIGN DEVELOPMENT
+ Product Management and Development of Luckycharms Collection. New Carolina Herrera Modern approach to high-end perfumery.
+ 360 development, from conceptualization to final campaign delivery.
+ Campaign visuals by artist Ignasi Monreal and photography by Jean Marie Binet
360 PRODUCT DEVELOPMENT / STORYTELLING / STRATEGIC DEVELOPMENT / PORTFOLIO MANAGEMENT / VISUAL DIRECTION / CAMPAIGN DEVELOPMENT
+ 360 Product Development and Management for Carolina Herrera Summer Limited Edition "HOT! HOT! HOT!".
+ Masterbrand campaign development in collaboration with 3D artist Pilar Zeta.
360 PRODUCT DEVELOPMENT / STORYTELLING / STRATEGIC DEVELOPMENT / PORTFOLIO MANAGEMENT / VISUAL DIRECTION / CAMPAIGN DEVELOPMENT
+ Campaign management and content production for Reebok global as a Brand Manager and Communications Specialist.
+ Production of seasonal campaigns and activations across all brand’s key channels.
+ Additional production of exclusive campaigns for specific markets and key accounts such as Foot Locker and Deichmann.
COMMUNICATIONS STRATEGIES AND ACTIVATIONS / SEASONAL STORY TELLING / CREATIVE DIRECTION / CAMPAIGN CREATIVE PRODUCTION
+ Carolina Herrera Global Chinese New Year Campaign Year of the Dragon 2024.
+ Development of exclusive Chinese New Year Limited Edition fragrance and accessory launched.
PRODUCT DEVELOPMENT / STRATEGIC LAUNCH / GLOBAL CAMPAIGN DEVELOPMENT AND ACTIVATION
+ Campaign creative production and management regulated worldwide in Reebok digital channels.
Photographer: Jan P. Soltan
www.janpsoltan.com
VISUAL DIRECTION / CREATIVE PRODUCTION / CONTENT MANAGEMENT
+ Communications and Production for Reebok accessory’s first global campaign regulated worldwide.
+ Development of women-focused story telling and seasonal concept development with a franchise approach.
+ Customised seeding & influencer guidelines for Reebok assets and global activations.
STORYTELLING / VISUAL DIRECTION / CAMPAIGN CREATIVE PRODUCTION / COMMUNICATION PLAN AND ACTIVATIONS
+ Rebranding of Thamanyah, Arabic brand with an European target market. Final project for Fashion Brand Management Masters in Polimoda.
+ Development of a code language mixing traces of arabic writting. Hidden messages system for every garment to carry.
+ Production of fashion film and brand book.
REBRANDING / TREND FORECAST / CONCEPT DEVELOPMENT / COMMUNICATION STRATEGY
+ Development of urban accessories brand MUTA.
+ Concept development - exploring the ideas of 'ABITO' and 'ABITARE' as second skin and the rebirth of past memories that have been forgotten but can rise again.
+ Hero product vision made from patches of upcycled vintage leather garments.
BRANDING / PRODUCTION AND BUSINESS PLAN / MARKETING AND COMMUNICATION STRATEGY / PRODUCT DESIGN
+ Reebok brand campaign exploring the concept of “Classic” through fossilised fashion - pieces that are resistant to change over long period of time.
+ Development of storytelling, visual direction and creative production exploring the authenticity of Barcelona neighbourhood street locals.
CONCEPT & STORYTELLING / VISUAL DIRECTION / CREATIVE PRODUCTION
+ Independent development of campaign storytelling, production and content creation for Aztrek footwear.
+ Invitation by Reebok Classics Spain to present the new footwear style through my vision. Campaign featured on the brand’s digital platforms and blog.
CONCEPT DEVELOPMENT / VISUAL DIRECTION / CREATIVE PRODUCTION
+ Independent Consumer Trend Report for global Reebok teams.
+ Focus on global and relevant movements and opportunities towards the mens category.
TREND FORECAST / CONSUMER RESEARCH / MEN’S SEGMENT STRATEGY ANALYSIS
